The TL;DR Gig Summary
Looking for an experienced PR/link builder to help us build authority signals and trust for a leading Danish car website.
Location: Wherever, opportunity to come and work in one of our hubs (Syd, Melb, London, Saigon)
Mandatory skills: Native danish speaker, PR and/or linkbuilding experience in DK.
Reports to: Senior SEO specialist
Key objectives: Execute content marketing, PR projects, linkbuilding projects. From idea generation to publishing to promotion. Main focus: pitch and build rel. with publishers
KPIs: mentions, links, social signals as primary. Visits and leads as secondary.
Favourite approach: data-driven PRable stories. The client is part of the story, not the full story.
Experience required: PR/journalism background, content marketing experience, ideally Automotive/transport. Tourism/Travel a plus
Compensation: on par with industry standards
Duration: ongoing, workload to be confirmed but expecting around 2 days for initial project and more work available in English in Europe and beyond.
Engagement type: freelance/contractor/vendor. (95% of the team has the same setup, some folks have been with us for 4+ years).
We are a Digital Marketing Optimisation Agency specialised in the travel industry. Our motto: Traffic is nice. Revenue is better.
We improve our clients marketing performance by:
- getting an idea of what’s happening via Analytics and Data Science ,
- we improve their sales using CRO techniques
- we get more people on the site using SEO and content marketing, that goes without say…
We are picky about the clients we bring on-board. We won’t engage with a firm unless we believe we can make a difference to their business and help them Get Stuff Done. This stops us from taking on board demoralising projects and having us hating our jobs and our clients.
We work with Freelancers around the world and you will be in good company from London, Stockholm, Geneva, Singapore, Bangkok, Taipei, and Sydney.
Opportunity to work from where ever in the world. Fully flexible in term of work hours and location. Find out more
If you decide to pass by Australia, we’ve got some pretty cool digs and office vibes 78 meters from the the sand and the sea in Manly, Sydney’s iconic beach. So get to work with like-minded people, challenge and be challenged, have a laugh, solve problems and surf at lunch time.
Actual view from our office
The practical bits
We agree on a price (per day, per hour, per article) early on and try to stick to it.
We pay on a weekly basis. We ask invoice to be raised in advanced so the account manager can validate and approve it with finance.
For per article price, we review within the first 2 months whether calculation on both sides are correct.
For work on a daily/hourly basis, I ask folks to track their time and workload using Teamwork (a SAAS software used as our project management tool).
We always have an account/project manager for each project. They are there to make sure everything works smoothly, clear obstacles, obtain extra resources when needed and keep the client happy and informed.
Our onboarding process is quite robust and we make sure you know how we work and what’s happening from the day 1
How we work with clients
We like clarity and quantifiable objectives, even with PR and outreach.
We usually agree with the client on a number of mentions or links per quarter
We break that down per month and allow a degree of flexibility on a monthly basis.
We usually like to start small, safe projects likely to yield a modest number of mentions but more like to hit our targets. This helps us win our client trust that we can do the work. From there we expand into more interesting ambitious projects.
About the task
Create and deliver PR/Content/Outreach campaigns and content driving mentions and visibility for our client.
Freedom to suggest and implement content marketing projects
This role is a hands-on work so you will be requested to
1) Research ideas with PR/outreach potential
2) Pitch opportunities and project to team and client
To help you with these tasks, you will be given access to client contact, client data (provided not sensitive), content production, dev resources, and media budget to help boost the visibility of any content piece and placement created.
KPIs are being discussed with the client and we look forward to obtaining your input.
Our usual KPIs are centred around
– quality of mentions and articles disseminated
– number of mentions and articles disseminated
– Social media activity per campaigns
– opportunities presented and selected
– cost and impact of campaigns/projects
Contact, experience and previous examples doing PR/outreach within the car/automotive industry is highly regarded.
About the client
The site is a large consumer-oriented website
Their focus is to boost the classifieds section of their site
They are looking to boost their SEO authority.
==> My plan is to do a mix of PR, content marketing and useful/relevant link building.
==> There is a bit of clean up and strategy work to go before we go live.
The Ideal Candidate
Skills and Experience
- +3 years’ experience in a Content/PR/linkbuilding role (agency experience will be an advantage)
- Journalistic background
- High attention to detail
- Native Danish speaker
- Good English (writing and speaking) to help communicating with the rest of the team
- Great organisational and time-management skills
- Must be able to worked unsupervised, be dependable and own the job
- Proven success in managing the complete editorial process (writing, editing, proofreading, fact-checking & production)
- Ability to work in a geek-friendly environment
What we need to know from you
what would be your top 5 articles you would highlight in your portfolio for this task.
Ideally related to the transport/automotive/travel industry?
Ideally showing a mix of relevant signals:
-industry site or popular sites
– PR/Link work
It will help me understand the range of your work.
Also to help with logistics
Will you be doing the work as a freelancer or under your agency?
Will it be just you or would you use assistants
What is an average time for you to write and get an article live?
How many can you usually do per month?
If everything goes according to plan. How quickly could you start?
I know a lot of these questions could have an “it depends on XYZ as an answer” I am not looking for an exact number. Mostly a range to help with estimates.
If this sounds just like you, then follow the application process. We look forward to hearing from you.
The Application Process
- Fill in the form. Submission is generally reviewed within 3-5 working days
- Interview with Managing Director
- Offer and Contract drafted, review signed, Happy dance ensue
Now, here is step 1, time to tell us a bit about yourself.